ASG Finance

About ASG Finance

ASG Finance was established in 2013 as a privately owned commercial finance provider, funded through the profits of its parent renewable energy business. That funding structure is genuinely different from most lenders in this space: ASG has no external funding lines to satisfy and no institutional investor committees to navigate. Every lending decision is made in-house, which gives the team the freedom to design facilities around the client rather than fitting clients into product boxes.

Based in Tankersley, South Yorkshire, the business brings in-house expertise across bridging loans, development finance, business turnaround, insolvency, debt recovery, banking, process improvement and corporate law — a combination that makes it especially well-suited to complex or distressed situations where a lender needs to understand more than just the property.

ASG has been an accredited member of the ASTL (Association of Short-Term Lenders) since joining in the early 2020s, committing to their code of conduct and customer service standards.

Bridging Loans from ASG Finance

ASG lends between £500,000 and £7 million on terms tailored to each deal. The lender does not publish standard LTV or rate tables — that reflects the bespoke nature of what they do. Cases involving commercial property, business-backed security, or companies requiring restructuring support alongside their loan are ASG's natural territory. They've completed deals with rates from 0.6% per month on short-term bridging, rising to 1.1% for standard 12-month facilities.

One distinctive feature: ASG can offer a financial and operational support package alongside lending for businesses that need both capital and restructuring guidance.

What Can ASG Finance Fund?

• Commercial property purchases and refinancing
• Office, retail, hotel, leisure and industrial property
• Development and refurbishment projects
• Business turnaround and restructuring finance
• Asset-backed working capital facilities
• Bridging loans for time-sensitive commercial acquisitions

How to Apply with ASG Finance

ASG Finance works with commercial finance brokers as well as directly with businesses. Given the bespoke nature of their lending, initial conversations focus on understanding the case holistically — the property, the business, and what outcome the borrower needs to achieve. Enquiries can be made directly to the team at their Tankersley, South Yorkshire office.